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Since 30 years Joy Toy is specialized in licensed items. The company was founded in 1989 and today it is managed by 4 stakholders. Our mission is to have all main licenses in our portfolio and to offer high quality and original products for kids, but even for fans and geeks. In our productrange you can find plush, novelties, lighting and ceramic items, accessories and watches and many other products. The company is based in the green South Tirol in the very northern part of Italy. This lucky position gave us the opportunity to build up the business in Italy, Germany, Austria, Switzerland and other European countries. We have strong cooperations with licensors like Disney, Universal, Warner and many others and due to our size (not too big and not too small) we are able to serve several kinds of customers.

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